I’m an unsophisticated investor, but I consider that a good thing. I’d rather do something simple that has a proven track record, rather than go for big bets that are unproven and even more risky. After all, this is my retirement we’re talking about here.
And Vanguard can be as unsophisticated as it gets.
I’ve extolled the virtues of investing with Vanguard for a long time here. Not only is their account-managing service painless, but what they are most known for, their low-cost mutual funds, are practically as thought-free as it gets. Put money in a fund that tracks an index of companies, and wait for the value to slowly rise over the long-term.
Vanguard as an account management service is not flashy, but that fits my style too.
They have a detailed listing of all investments held in every account, a reasonable amount of performance charts, and all the fund info you could want.
But did you know that Vanguard has “elite” status, just like an airline? Well, maybe not quite like an airline. There’s no first class cabin to get upgraded to, but it can still be valuable.