Golden Chains

The problems with airline loyalty

So by now, I’ve talked about the problems inherent in certain retail loyalty programs. Programs like Starbucks Rewards and Amazon Prime seem like a good deal, but can often force you in making decisions based on the idea that you’ve “already paid … Read MoreRead More

Starbucks just changed its reward program: is it finally worth joining?

  Just because a loyalty program is offered doesn’t mean that it’s a good idea to get involved. For example, I don’t recommend joining car rental loyalty programs. And one program I’ve looked at for a while but never liked … Read MoreRead More

Is the Starbucks Rewards program a good deal?

  Starbucks is one of those chains that people love to hate. Some may scoff entirely, preferring (arguably better) local coffee shops, while others go there five times a week minimum. Sometimes people complain about Starbucks while in line for … Read MoreRead More