marketing

The affiliate trap: How professionals can lose both trust and income

Amazon just severely changed its commission rate, showing how easy it is to lose not only trust with affiliate marketing, but also income. There are many ways that flout conventional wisdom in building my financial coaching business. For one thing, … Read MoreRead More

Is your money identity holding you back?

I recently read the Seth Godin book “This Is Marketing”. On the back cover, and throughout the book, is the phrase “People like us do things like this.” At first I thought this might have been some weird marketing cult … Read MoreRead More